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Adwords

Search Engine Marketing & PPC

Pay Per Click Advertising

With a few dollars a day getting targeted website visitors with intent is no longer difficult to do! The library of platforms has made it easy for small businesses to get paid visitors to a website by simply paying for keyword or demographic targeted traffic.

Google AdWords is Google’s advertising program, also known as PPC (Pay Per Click). Google AdWords uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. Google ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.

KnowMedia is a certified partner of Google AdWords and is qualified and approved by Google to help you start and manage your account. Google AdWords is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.

Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective AdWords strategy, though, can be extremely challenging for the inexperienced user.

Paid Advertising is constantly changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Know Media is a Google Partner that pushes the limits of paid search strategy and campaign execution. We pride ourselves on delivering enterprise level paid media management with a fine touch.

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