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This is why your business needs Facebook in 2019

Facebook Advertising

What is Facebook Marketing?

Facebook marketing is creating and actively using Facebook pages as a way to maintain contact with clients and a way to attract new clients. As you know, Facebook allows any individual or company to create a profile, page or group for free. However, for brands, just having a page and posting there may not be enough, especially if you are just getting started. Paying for Facebook ads can drive more people to your Facebook page which may convert into customers. Facebook ads are optimized ads that normally appear on the Newsfeed of Facebook users that lie within your target group. Your Facebook ad appears on the news feed of any user that lies in your target group which is determined by their location, age, gender, race, language spoken, among other factors.    

5 Misconceptions about Facebook Advertising

1. Facebook ads don't work

This is a common myth especially by people who have tried Facebook marketing once. Such people usually put all their budget into boosting one of their posts and when they fail to get sales, it's considered a failure. The truth is, Facebook ads work but you need to first understand what you want to accomplish then come up with a solid strategy to get it done. Try out different ad, audience and offer combinations and find the ones that work best for your business.   

2. You get instant turnover with Facebook ads   

While it is possible to get lucky and get good results from your Facebook ad campaign immediately, this is rarely the case. About 90% of the time, you will have to run your Facebook ads for some time before you start seeing results, and even longer if you are just starting out.    

3. You are posting at the wrong time   

There is no right or wrong time to post your Facebook ads. Facebook's algorithm is always changing which means you also have to change your posting strategies every now and then. Keep an eye on your Facebook insights and keep track of your reach to know when to post.    

4. Facebook marketing is cheap  

Sure, if you are paying for just one ad, Facebook marketing is a lot cheaper than most other forms of marketing. However, for your ad campaign to work, you need a marketing strategy that stretches over time and includes various ad campaigns. This can be expensive but when it's well thought out, it will show results.    

5. You post too often or you don't post often enough   

The number of posts you make is another gray area. Some businesses will find success in posting once every week. Others do well posting once per day, while some can even post 10 times per day and still get a lot of engagement on each post.    

Why your business should be marketing on Facebook

These are some of the reasons why every business needs to invest in Facebook marketing:
  
1. Reach 
Facebook currently has over 2 billion users and the number just keeps growing. As long as you have a Facebook page, all these users are within reach using Facebook ads.    
2. Target your audience   
Facebook ads allow you to decide who your target audience is. You can decide who you want your ads shown to based on their location, gender, age, race, language spoken, among other things. For instance, if you are selling an eBook that is written in French, you can set up a Facebook ad that is only shown to French-speaking people all over the world.    
3. Allows for interaction and feedback   
Unlike Google Adwords, Facebook allows users to interact with your Facebook ads in various ways. They can like and share their thoughts on the add in the comments section. You may also interact with your audience in the comments section and ask for their feedback on various issues related to the ad and your business in general.    
4. Allows for tracking and measuring   
With Facebook ads, you don't just post ads and hope that people will see them. The user-friendly platform allows you to monitor advertising results and make adjustments throughout the campaign. You can produce reports, measure the impact of each ad, and make changes to your approach in order to achieve better results.

Caelan Knowles