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The Facebook Pixel: 3 Reasons Why You Need To Install It Today


The Facebook Pixel: 3 Reasons Why You Need To Install It Today

Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel. It’s free to start with, and if you are not technically inclined, you can always hire a developer to install the code for you. They can most likely get it done in just a few minutes.

So here are three reasons why you need to install the Facebook pixel on your website today:

1. You can create a custom audience

Facebook’s audience targeting tool is very useful, it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.

2. You need the pixel to re-market your existing and potential customers

The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to cart, making purchases, etc.), then the pixel will report that information to Facebook.

When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.

3. The pixel will track your visitors’ activities across devices

The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers. For instance, if your visitor initially visited your site on their laptop, they’d still be able to see your ads on Facebook whether they’re on another laptop or a smartphone.

Facebook Ads Intro
You can enjoy success by learning how to mix online advertising with Facebook ads and content marketing. You can measure the effectiveness of your Facebook ads using Google Analytics and number of other tools. If you properly place your ads, viewers will not find them as annoying. Targeted ads will enjoy a much higher click through and conversion rate

Follow this step by step guide to setting up your Facebook ads

1. Choose your offer and set up your landing page on your website

Before you ever start to run Facebook ads you need to develop a landing page that promotes what you are offering. Your landing page is where both what you are offering and your hook can be found. The visitor clicks the ad and the landing page says “hey glad you came – this is what we are offering you.”

1. Here is how to set up your landing page:

  1. Set up the page on your website and provide it with an identifiable sub-directory URL (yoursite.com/contentname)

    If at all possible remove site navigation. Having no site navigation is proven to increase your conversion rate because your visitor stays focused on what it is you are offering.

    Your copy needs to be clear and concise with a strong call to action.

    Use the language your customer speaks. Detail the benefits using bullet list.

    Use the same picture on your landing page and Facebook ad to create familiarity.

  2. Set up your tracking URL

    You can set up a tracking URL with Google Analytics or a number of other analytical providers.

  3. Decide Your Budget

    We’d be amiss if we didn’t mention that any type of ad campaign including Facebook ads comes with a risk, so if you should only partake if you feel the risk can justify the return. Of course, we should also mention that in order to maximize your ROI you need to take some risk. You can run an ad campaign of $50 a day or $500 a day – it’s entirely up to you to determine what you will spend on your Facebook ad campaigns. You can experiment starting with a small amount of money. It works by shutting off your ads once you reach your daily budget.

  4. Setting Up Your Facebook Ad

Once you have decided on your budget, you will need to complete the following information:

  • Destination: Your external URL

  • URL: Paste your tracking link

  • Title: The most important part of your Facebook ad. Give it the appropriate attention.

  • Body: Make sure you use audience’s language in your Facebook ad. “Find out how,” or “Click here to do

    this,” are a couple of lines that work well in the majority of cases, but you need to determine what will

    make your targeted audience respond in the way you want.

  • Picture: They say a picture is worth a thousand words, and that’s so true. Your Facebook ad gives you only

    enough space for a call to action headline and a two-line description. Make sure your picture says it all.

5. Target Your Ad

Facebook lets you target users’ likes and interests. Your can have your ad reach an area as large as the number of people living within a specific radius of your business. This could be in the millions, or it could be as low a few thousand. Such is the case when looking to reach those between the ages of 18-19 who like white chocolate chip cookies, and live within 5 miles of your business. You can also change your target settings on the fly. So, if you aren’t experiencing the click through you hoped to see, you can quickly change your settings to improve your target audience.

6. Check and Adjust

While you need to check and adjust as needed you don’t want to become obsessed with checking the analytics. Be patient.

If you would like to know more information or for help setting up your facebook pixel send us an email and we’d be happy to assist you.

Caelan Knowles