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What is Social Media Marketing?


Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further from the truth. Social media is a phenomenon and it’s taking the internet by storm. 

Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds. 

So what is social media?
By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. 

So how big is social media?
It’s huge! To give you an idea of how huge here are some recent stats. 

  • There are more than 750 million active users on social networking site Facebook.

  • There are more than 156 million blogs.

  • There are more than 490 million YouTube videos.

    Social Media by Characteristics
    The best way to understand social media is by grouping by characteristic.

  • Openness: The majority of social media venues promote leaving comments, voting, sharing information, and removing barriers making content open to everyone.

  • Connectedness: Social media thrives on being connected with other people, resources, sites, blogs, etc.

  • Conversation: Traditional media is one way communication whereas social media is more of a two-way

  • Participation: Social media promotes everyone to contribute and provide feedback. Media and audience
    blur together.

  • Community: Social media sees communities quickly sprout up based on common interests.

Social Media Marketing 

Social media marketing, is often referred to as SMM. It is a type of internet marketing that focuses on branding to create product and brand recognition, and creating marketing strategies using the various social media networks that are available. Social media describes the activities that occur including photos, videos, content, and social interaction. 

It’s easy to get so excited over the technology and the internet that sometimes we fail to plan or create the necessary roadmap for your online business to be successful. Social media is a powerful tool that can aid your business in reaching their highest goals. 

  • Increased traffic to your page

  • Conversion to a sale

  • Sales tracking

  • Page exposure

  • Increasing brand awareness

  • Business development

Caelan Knowles