Why Use Healthcare Marketing?
Healthcare marketing may traditionally be an in person one-on-one dance, but your healthcare marketing doesn’t have to be traditional. In fact, it shouldn’t be if you want to scale. Over 80% of consumers or potential patients searching for healthcare related topics begin their search online or through social media. If they don’t search for healthcare online, they tend to rely on word of mouth and recommendations from peers, which can be found in online reviews or enhanced via social media marketing.
Making the decision to engage in healthcare marketing for your facility, service, or practice is the most cost effective way to grow your medical brand. Line yourself up as a healthcare leader in your community by establishing and increasing your competitive advantage against other medical representatives through highly targeted medical marketing strategies.